A LETTER FROM THE CREATIVE DIRECTOR

Perfection is a moving target. For me, it’s important to prioritize what does architectural design make you feel? People can forget details of how a place looks or how it was created with form function, but hardly anyone forgets how it made you feel or even how it does not make you feel. I thrive to amplify potential for feeling in our studio.

While Artificial Intelligence will surely make important contributions to the evolution of design, I believe our future will continue to be imagined by individuals, like Bjarke Ingels or Neri Oxman. Individuals who dig deeply into their minds and create quarries to unearth answers yet to be indexed on the internet. Will AI surpass human intelligence? We might not as Siri or ChatGP do; know everything, but as our ancestors proved, we will imagine anything! 

People won’t find our name plastered everywhere, but they’ll find it whispered in wine caves or conversation in private estates